IDEA Flow Core Tools
Practical tools for working with the IDEA Flow framework.
A companion to The Creativity Paradox
Creative Toolkit
An interactive tension map, practical tools and references for translating the ideas in the book into concrete ways of working.
Interactive reflection
Reflect on your own approach or on a team you lead. Explore all thirteen tensions, see four spiderweb maps, and choose one useful next step.
26 short responses · No sign-up required
Ideas only create value when they are tested, shaped and carried into the real world – by real people, under real constraints.
This Creative Toolkit is for readers and visitors who want to move beyond insight and actually try things. It supports workshop facilitators, team leaders, people experimenting on the shop floor and anyone exploring their own creative practice.
All tools are designed to be used, adapted and combined – not followed rigidly or treated as rules. Think of them as working instruments, not prescriptions. The toolkit will continue to evolve as the work and the conversations evolve.
Download the toolkit
Four PDF guides and an Excel tool, ready to download and use. No sign-up required.
Practical tools for working with the IDEA Flow framework.
Guides for adapting innovation frameworks to your working context.
A project prioritization guide and an Excel tool to use alongside it.
Visual references to support reflection and team conversations.
Frameworks in context
The adaptation guides show how widely used innovation methods can work in industrial, engineering and operational settings, where safety, governance, physical constraints and execution discipline matter.
Download the PDF guides for reference and use the Excel tool alongside the project prioritization guide.