Ideas are not the shortage
The real problem is often the system around them: control, speed, certainty and incentives applied at the wrong moment.
Innovation leader · Author · Speaker
Designing the conditions where creativity survives.
Abdelmoula El Hadi helps leaders in industry and complex organisations turn creative tension into better decisions, stronger innovation systems and measurable impact.
15+ yearsAcross industrial innovation and leadership
Bestselling voicesEndorsed by Marshall Goldsmith and Amy C. Edmondson
Business Elite Award40 under 40 in Europe
Sep 2026The Creativity Paradox publication
The central question
Why do organisations that want innovation keep creating conditions that suppress it?
Paradox is not dysfunction
Freedom and structure, courage and clarity, creativity and discipline must be held together – not solved once and forgotten.
Leadership designs conditions
Leaders determine whether people speak up, test ideas responsibly and translate insight into sustained execution.
The book
The Creativity Paradox
Why Organizations End Up Killing the Innovation They Crave (and What to Do About It).
Grounded in first-hand industrial experience, the book gives leaders a practical way to work with the tensions that decide whether creativity becomes progress or disappears inside the system.
“A thoughtful and grounded perspective on where creativity truly lives inside organisations.”Marshall Goldsmith · Thinkers50 #1 Executive Coach
Watch the series
Six short films. One leadership challenge.
Explore why people stay silent, why ideas never leave the room and why creativity needs both freedom and constraint.
Explore all episodesJoin the conversation
Upcoming events
Meet Abdelmoula at these upcoming conversations on creativity, innovation and leadership.
13 October 2026
Online webinar
Global Innovation Institute
In conversation with Anthony Mills
The Creativity Paradox: Navigating Creative Tensions and Moving Ideas to Impact
Register for the webinar (opens in a new tab)
4 November 2026
Hofburg · Vienna, Austria
Global Peter Drucker Forum
Speaker · Deep Dive Dialogue
Keeping Innovation Teams on Track
Explore the forum programme (opens in a new tab)
9 November 2026
The Delta Campus · Berlin, Germany
TEDxBerlin Salon
Speaker
Leadership in the Age of AI
Explore the TEDxBerlin event (opens in a new tab)30 November – 2 December 2026
Sendai, Japan
ISPIM Connects Sendai
Speaker
Building a More Resilient Future Together
Explore the ISPIM programme (opens in a new tab)Previous conversations
Past events
15 September 2026
Brussels, Belgium
MCE Executive Dialogue
Management Centre Europe
The Innovation Paradox: Leading Through Uncertainty Without Losing Innovation. A breakfast dialogue on protecting creativity while sustaining responsibility, execution and performance.
Explore the past event